I used to be a VTuber manager, and this has been my work for the past five months. I'm gaining new experience in this field. Since I'm not usually a management person, this has been a new experience that has gone smoothly for me.
Running a VTuber channel is basically managing a "one-man media company," and for Indies, the burnout is real. A manager acts as your Business Shield, handling the heavy lifting like securing the rights to play popular games, filtering out "too good to be true" brand deals, and keeping your schedule on track so you don't hit a wall. They essentially take the administrative weight off your shoulders, letting you focus 100% on being cracked at games or entertaining your chat without getting bogged down in email hell. In short: they handle the grind so you can focus on the glow-up.
The Bottom Line: A Manager isn't there to "control" youβthey're there to clear the path so you can just focus on being the star.
Since my background is in Engineering, I'll be honest: I don't follow traditional "talent management" textbooks or PR strategies. Instead, I treat VTuber management as a Technical System. My approach focuses on building a stable infrastructure for your channel through Load Management (monitoring and balancing your schedule to prevent burnout and "system" crashes), Input/Output Filtering (acting as a shield to screen business emails and collab requests so you only see what's important), and Standard Operating Procedures (creating step-by-step checklists for debuts, merch, and perms so the process never fails). I use engineering logic to make sure the technical and administrative gears run efficiently, ensuring the "machine" stays stable while you focus entirely on your content.
If you're curious what software I use for management, here are some of the tools I rely on:
Notion: Used for general ideas, progress tracking, and to-do lists using a Kanban board and calendar.
Google Docs: Used for documents that require live editing between me and the talent, like commission trackers and checklists.
Discord: The main headquarters where all communication and daily interactions happen.
Figma / Photoshop / Affinity: Used for graphic design tasks such as weekly schedules and creative media for Discord.
Apple Reminders: Used to stay organized and handle regular, recurring tasks concisely.
Apple Notes: Used to write down spontaneous ideas and meeting minutes quickly.
That's how I find that managing VTuber was fun. Coming from Engineering background doesn't mean you are not qualified to be a manager, I think it sharpened the knowledge since there's a lot of technical problem solving-like thing in this modern and digital day such as Live streaming issues that can be more easy to understand by engineers.
I rely on a system that minimizes human error and forgetfulness. I use Apple Reminders as my central hub for getting things done.
Because the app stays synced across both my MacBook and my phone, it acts as a reliable notification system that reaches me wherever I am. By scheduling specific, routine times for every task from daily communication to weekly prep. I remove the pressure of having to "remember" my to-do list manually. This setup ensures that nothing slips through the cracks, even when my schedule gets busy. For me, Apple Reminders isn't just a list; it's the tool that keeps my entire workflow running on time and with high consistency.
You might be curious about the VTubers I am currently managing. Here are some of the list of who I am managing for right now:
If you want to support them, feel free to reach their YouTube channels and consider subscribing. Thank you for supporting!
